The Challenge:
Create a campaign showing off the brilliant existing features on the easyJet mobile app that can also encompass any future app capabilities

The Approach:
A highly visual execution that features real objects popping into and out of a phone. The campaign – initially proposed as a series of social posts – was so well-received by easyJet that it became the basis for slightly longer films and a Gatwick shuttle takeover with extended animations.

The Results:
827,000+ views on Facebook (so far)
424,000+ loops on Vine (so far)

This campaign has been covered by Getty Image’s LBB and was featured in Twitter’s 6-seconds of Creativity round up. 
It also contributed to easyJet's win vs Ryanair on Social Media London's Social Smackdown.

 
easyJet Shuttle and DOoH screens

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