The Challenge: 
Inform existing Nationwide customers and those new to Nationwide about their Recommend-A-Friend offer, which allows both the referring member and the person switching their account to receive £100, and give them a way to spread the word as well. 
The Approach:
We created series of videos that communicated to members and non-members the benefits of switching to Nationwide. For members, we created sharable videos tarageted to different lifestages when people might consider switching.  We also created a longer film explaining a key Nationwide difference (that they're a building society, and what this means), which is nestled near a series of pre-populated tweets non-members can send out to find a referer. 
See the hub at:
The Results:
The campaign went live on 10th June, so we are awaiting results!
Saving Up?
Taking the Next Step?
Ready for the Real World?
Mischievous Little Ones?
The Nationwide Difference

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