The Challenge:
Craft an unforgettable IP for Alibaba's CoCreate event 2025 that ignites passion and recruits 30,000 subscribers. All through an electrifying, social-native initiative, that excited the B2B audience.
(Did I mention I won this pitch in my first month back from mat leave...?!)
The Solution:
We wanted to turn ambition into action, by making CoCreate the place to co create success stories with Alibaba.com.
To ignite interest, we created a suite of video and static content that uses native functionality in different social channels to engage and excite the audience. The content has just gone live, so watch this space!
