The Challenge:
When POME (Point of Market Entry) girls have worries or questions about their changing body, they often turn to Dr Google. How do we address the 12 top-searched-for queries around periods, in a way the audience can relate to?
The Solution:
Girl Talk 2, a campaign that answered these top questions in a socially-native, engaging to the audience way. Accompanied by a set of native social 9:16 Insta quizzes and 6 second teasers we helped POME girls find the answers they are looking for. This campaign took an extra 6 months to produce due to the COVID pandemic, and resulted in a fully-remote shoot!
I creative-directed the whole campaign, from concept to managing the team, to storyboarding, animation & illustration, copywriting, director selection and pre-post production.
Below you'll see all 12 videos as well as the Insta-stories and a 6 sec version. The campaign was truly global, transliterated to 8 different languages.
