The Background:
Following on from our successful campaign to address top queries from pregnant people, we turned our attention to the queries from girls just about to enter puberty.
When POME (Point of Market Entry) girls have worries or questions about their changing body, they often turn to Dr Google.
How do we address the 12 top-searched-for queries around periods, in a way the audience can relate to?
The Campaign:
Girl Talk 2, a campaign that answers these top questions in a socially-native, engaging to the audience way. Accompanied by a set of native social 9:16 Insta quizzes and 6 second teasers we helped POME girls find the answers they are looking for. This campaign took an extra 6 months to produce due to the COVID pandemic, and resulted in a fully-remote shoot!
I creative-directed the whole campaign, from concept to managing the team, to storyboarding, animation & illustration, copywriting, director selection and pre-post production.
Below you'll see all 12 videos as well as the Insta-stories and a 6 sec version. The campaign was truly global, transliterated to 8 different languages.
