As CD for BMW UK & Ireland, part of my role is to create and adapt content to ensure it's fit for social platforms. Using trends, influencer co-creation and researching the community inside and out, we have created a feed that engages with different parts of the audience, and creates thumb-stopping talkability.
Events are a big part of the summer szn for BMW, so we ensure that these translate smoothly to social, engaging the audience that can't be there in person in real-time, giving them access where there would normally be none. Events covered include; Frieze London, Goodwood Festival of Speed, Goodwood revival, PGA Tournament, EV Rally.
Proactive work includes the creative of several brand books, including a Social-First guide to ensure the BMW UK tone of voice felt relevant to the global brand - and inherently British. Along with a Gender inclusive playbook and visual language, this set the tone of not only the social channels, but CRM, experiential and general comms for the brand.
Social-First Adaptation
April Fools
Campaign adapts
Goodwood FOS Wrap
Capturing PGA & GFOS
Trend-led series
Capturing social-first content on shoots
Engagint he audience
Winter assets
Translating our ATL content to social
