As Social CD for BMW UK & Ireland, I had to create and adapt content to ensure it was fit for social. Sometimes, this would come from the ATL agency and sometimes, we created this content in-house.
Using upcoming trends, influencer co-creation and researching the community inside and out, we have created a feed that engages with different parts of the audience, and creates thumb-stopping talkability.
I also created a Brand Book in collaboration with the clients to ensure the BMW UK tone of voice felt relevant to the global brand - and inherently British.
Along with a Gender inclusive playbook and visual language, this set the tone of not only the social channels, but CRM, experiential and general comms for the brand.
