The Challenge:
Bring to life a rather brilliant hashtag for an insurance company - #ItHappens - in films and as a social campaign making light of disasters while urging people to check that they’ve got the appropriate coverage.
The Approach:
We created two films that showed disaster striking in a humorous light. These were rolled out as pre-roll and posted across all of MORE TH>N’s social channels. We also asked people to share their own #ItHappens moments, and giving retrospective cover to some of those who’ve lost out.
The Results:
Over 3.4 million views on Facebook and YouTube alone in the third week of the campaign.
This campaign has been featured in Getty Images' LBB Online and Creativepool.
