Forces for Change celebrates the people, organisations, and ideas that are pushing for a more progressive future. We work closely with Vogue to create relevant, interesting content that explores not only the changemakers of today but also a brighter tomorrow.
As part of the partnership, we co-created 3 films with Alexa Chung, to showcase some of the artists that are Forces for Change in their own field. I came up with the name for the Vogue-owned series as well as co-directed the car features within each film. We also co-produced native articles for Vogue, which you can see here:
As CD - I had creative oversight of the project and worked closely with the Vogue editorial team to produce content that both resonated with the audience, and drove consideration of the BMW brand.
Check out the films below:
Results from both Native articles and video content:
