The Challenge:
Create brand new-refreshed assets from existing content. Make it ownable to Hilton, social-first and be able to accommodate for different markets, motivators and trip types.
The Solution:
I took creative that was generic and tired, and used social trends and language to transform them into relevant content that has wowed the client and driven direct bookings. It's been so successful that we have taken this EMEA creative and rolled it out globally.
