The Challenge:
Land the messaging that, with ASDA, Easter tastes amazing. Do so in an interruptive and audience-appropriate way.
The Solution:
#TastesAmazing - a series of quirky short videos depicting little hiccups that might occur in households around Easter, with consistent messaging that, even if things don't go exactly according to plan, all's well at the end of the day.
Results:
The reactions from ASDA's fans were incredibly positive. Our videos got 1.4 million views on Facebook with minimal media, as well as over 2,000 likes and over 650 shares.
Land the messaging that, with ASDA, Easter tastes amazing. Do so in an interruptive and audience-appropriate way.
The Solution:
#TastesAmazing - a series of quirky short videos depicting little hiccups that might occur in households around Easter, with consistent messaging that, even if things don't go exactly according to plan, all's well at the end of the day.
Results:
The reactions from ASDA's fans were incredibly positive. Our videos got 1.4 million views on Facebook with minimal media, as well as over 2,000 likes and over 650 shares.
