Vodafone has a history of striving for gender equality, but there is still so much to do. That's why, on International Day of the Girl 2018, Vodafone Foundation and the Girl Effect joined forces to connect 7 million girls and empower them to #shinealight on a brighter future.
We created a series of assets including static visuals, cinemagraphs, a campaign film and a donation installation for people to donate their old phones that lived in Vodafone HQ.
This campaign utilised smart production, using one shoot to create many different assets. As the Senior Creative for the production team I came up with the scenes to shoot, worked with the photographer and cinematographer on the effects to create the cinemagraphs and created the narrative for both the campaign and case study films.
Coverage on The Drum
Campaign film
We encouraged people to donate their old phone to fund a new platform connecting girls to educational resources
